New York — Snoop Dogg is preparing to place an order with Def Jam Recordings — he will join the label as an executive creative and strategic consultant.
Def Jam announced on Monday that a newly created role for the iconic rapper “allows (Snoop) to work strategically across the label’s management and artist roster.” Actors who have signed with Kanye West, Nath, Justin Beaver, Big Sean, Logic, Jadakiss, 2 Chains, Gigi, Gene Aiko, Bobby Sessions, and rapper DMX. Def Jam is a division of Universal Music Group and is home to Interscope Geffen A & M, Capitol Records and Republic Records.
Snoop Dogg, 49, is based in Los Angeles and reports to UMG CEO and Chairman Lucian Grainge and Def Jam’s Interim Chairman and CEO Jeffrey Harleston.
Snoop Dogg released his debut album about 30 years ago and has been successful ever since. He has sold 30 million albums worldwide, has been nominated for 16 Grammy Awards, and is at the top of the charts with several hits, from “Gin and Juice” to “Drop It Like It’s Hot.” ..
He appeared on the gangsta rap scene on the west coast, produced by Dr. Dre and released music on Suge Knight’s Death Row Records. He became a multi-format entertainer, starred in several films, started a business, acted as a media personality, and won an Emmy alongside Martha Stewart at the 2017 Martha and Snoop Potluck Dinner Party. Was nominated for. He has also released gospel and reggae albums.
“I’ve known Snoop Dogg for over 20 years and have been looking forward to working with him. Not only does Snoop understand what it takes to be a successful artist, I know. One of the most creative, strategic and entrepreneurial people. Snoop has a genuine passion for label and culture and is very pleased to join the Def Jam family. ” Haarston said.
Grainge added that Snoop is excited to “bring his deep industry experience, strong relationships, infinite creativity and infectious energy to Def Jam.”
Def Jam has been one of the most influential hip-hop labels since its inception in the 80’s. He has released albums from artists such as Public Enemy, Jay-Z, EPMD, Beastie Boys, LL Cool J, Kanye West, Foxy Brown, Ludacris and Ja Rule. Jay-Z was president of the label from 2004 to 2007.
Snoop Dogg joins Def Jam label as strategic consultant | Entertainment
Source link Snoop Dogg joins Def Jam label as strategic consultant | Entertainment