Tencent Music Entertainment and Merlin Renew Multi-Year Licensing Agreement, Deepening Long-Term Partnership to Create a New Model of Global Music Copyright Cooperation

SHENZHEN, China, Nov. 2, 2020 /PRNewswire/ — Tencent Music Leisure Group (Tencent Music or TME, NYSE: TME), the main on-line music leisure platform in China, and Merlin, the worldwide digital rights company for the world’s independents, collectively introduced that the 2 events have renewed their multi-year licensing and cooperation settlement. As a part of the renewal, TME and Merlin will deepen their longstanding strategic partnership, discover methods to drive the creation of music worth, and improve the music expertise for TME’s customers.

Underneath this settlement, Merlin may even now license into TME’s social group, WeSing, a dynamic on-line karaoke service in China. By means of this cooperation, Tencent’s customers will take pleasure in Merlin’s members’ numerous repertoire for a richer music expertise. As well as, Merlin’s renewed partnership will proceed to incorporate TME’s QQ Music, KuGuo, and Kuwo music streaming providers.

As a pioneer and main on-line music leisure service in China, TME reached its preliminary strategic cooperation settlement with Merlin in 2018.

TC Pan, Group Vice President of Content material Cooperation of TME mentioned, “Merlin has the world’s high musicians with a robust attraction amongst Chinese language music followers. This collaboration not solely creates a ‘music specific’ for Chinese language lovers of worldwide music, but in addition enriches the abroad music library of on-line karaoke for customers, to fulfill the demand for a world singing music and leisure expertise. TME’s robust benefits in music digital transformation, person operation, and large information administration will mix with Merlin’s high-quality music content material to discover the natural integration of abroad music with the Chinese language digital music market.”

TME is dedicated to bringing high-quality abroad music content material into China, together with via its partnerships with labels that cowl Europe, america, Japan, South Korea, Southeast Asia, and different nations. The music genres vary from well-liked to impartial pioneers, from movie and tv music to selection music, from traditional to new sounds. The TME-Merlin partnership helps to attain this mission, unlocking a variety of content material from nations all over the world via the breadth of Merlin’s membership.

“We’re excited to resume our settlement with Tencent and broaden our strategic partnership, together with the extension of our deal into the dynamic WeSing service. Merlin’s members symbolize probably the most iconic and numerous repertoire on the planet,” mentioned Jeremy Sirota, CEO of Merlin. “We look ahead to persevering with to help our members in partaking their followers and discovering new listeners for the music that resonates with them.”

Merlin navigates the music ecosystem by placing premium offers with digital providers that allow its members to raised management their future. Merlin likewise offers digital providers with the flexibility to effectively license the world’s most respected impartial music. Merlin members account for greater than 15% of the worldwide digital music market, representing tens of 1000’s of labels and a whole lot of 1000’s of artists, with artists from just about each nation on the planet.

This record contains: Armada Music, an impartial internationally-awarded document firm based by a.o. Dutch DJ Armin van Buuren, with a roster together with world dancefloor hit makers equivalent to Loud Luxurious, Andrew Rayel and W&W; world impartial document label [PIAS], whose artists embody the soulful Arlo Parks, ambient pop stars Cigarettes After Intercourse, Northern Irish indie rock band Two Door Cinema Membership, and Bristol punk band Idles; and The state51 Music Group, that includes London-based, Korean-born pop artist nijuu, legendary singer-songwriter Donovan, rocker/10cc founder Kevin Godley, and psycho-sonic songsmith Cosey Fanni Tutti.

About Tencent Music Leisure

Tencent Music Leisure Group (NYSE: TME) is the main on-line music leisure platform in China, working the nation’s extremely well-liked and modern music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. TME’s mission is to make use of know-how to raise the position of music in individuals’s lives by enabling them to create, take pleasure in, share and work together with music. TME’s platform contains on-line music, on-line karaoke and music-centric stay streaming providers, enabling music followers to find, hear, sing, watch, carry out and socialize round music.

For extra data, please go to https://www.tencentmusic.com/

About Merlin

Merlin’s membership represents greater than 15% of the worldwide market share. Members include impartial labels, distributors and different rights-holders, representing tens of 1000’s of labels and a whole lot of 1000’s of artists from each nation on the planet. Merlin navigates the music ecosystem by placing premium offers with digital providers that allow its members to raised management their future. Digital providers have the means to effectively license the world’s most respected impartial music.

Merlin’s members embody the likes of Amuse, Armada Music, AVL Group (together with CD Child and DashGo), Cinq Music Group, Curb Information, Domino, Leisure One, Epitaph Information, Basis Media, KVZ Music, Mad Respectable, mtheory, Mushroom Music, Ninja Tune, ONErpm, [PIAS], Secretly Group, Symphonic Distribution and Sub Pop.

Merlin has offers with over 30 digital companions, together with Boomplay, Deezer, Fb/Instagram, JioSaavn, KKBox, Pandora, Snap, SoundCloud, Spotify, TikTok, Triller, UMA, Yandex and YouTube Music.

Discover out extra at http://www.merlinnetwork.org

Media Contacts

TME:
Edmond Lococo, ICR Inc.
E-mail: TME.PR@icrinc.com
Telephone: +86 138-1079-1408

Merlin:
Daybreak Kamerling, The Press Home
E mail: dawn@thepresshouse.com