SHENZHEN, China, Nov. 19, 2020 /PRNewswire/ — Tencent Music Leisure Group (“Tencent Music,” “TME,” or the “Firm”) (NYSE: TME), the main on-line music leisure platform in China, right now introduced a strategic partnership and minority fairness funding in Wave, the market chief in interactive digital leisure experiences. Below the partnership, TME will be capable of air Wave experiences in China throughout all of its platforms together with QQ Music, Kugou Music, Kuwo Music, and WeSing.
Moreover, this collaboration will permit the 2 corporations to develop digital live performance content material for TME Stay, an revolutionary stay efficiency model beneath TME, which pioneers the mixing of offline live shows with a web-based expertise. By way of artistic cooperation fashions, each corporations can even develop revolutionary promotional approaches, construct high-quality music content material, and convey interactive, distinctive and rising live performance expertise to China’s music lovers.
Since its launch in March 2020, TME Stay continues to draw famend and iconic artists by way of its superior affect, model, and manufacturing high quality. TME Stay additionally explores monetization by attracting sponsorships from high-profile home and worldwide manufacturers, whereas proactively providing companies akin to VIP packages and digital presents for customers to interact with their favourite artists.
Wave harnesses cutting-edge broadcast expertise and real-time gaming graphics to rework any artist into their very own digital avatar, livestreamed for followers to get pleasure from and work together with them in a digital world. So far, the corporate has hosted greater than 50 Wave occasions for numerous popstars, DJs and artists together with The Weeknd, John Legend, Tinashe and Lindsey Stirling, performing for hundreds of thousands of viewers world wide throughout social and gaming platforms.
“The collaboration with Wave marks an necessary step ahead in our efforts to combine expertise and music, aiming to amplify the immersive music expertise for our customers, improve consumer engagement and promote content material consumption,” stated TC Pan, Group Vice President of Content material Cooperation of TME. “With this strategic partnership, we are going to additional prolong the boundaries of music companies by way of digital performances, and construct a broader music ecosystem.”
“Wave is dedicated to bringing our interactive digital leisure experiences to music followers world wide, and TME is the best associate to speed up these efforts,” added Jarred Kennedy, COO of Wave. “We share the idea that gaming expertise will dramatically broaden the breadth of chance for artistic expression and viewers interplay in music, and we’re thrilled to be collaborating with TME to construct that future.”
This announcement comes at a pivotal time for Wave, closing 2020 as the corporate’s largest yr because it was based almost 5 years in the past. This yr it continued increasing its relationship with main and rising artists, labels and AAA gaming corporations seeking to have interaction with subsequent era audiences on the nexus of leisure and gaming. Now, by way of TME, it should proceed its mission to serve your entire music neighborhood, offering a possibility for any artist of any style to interact with their followers, in addition to attain new audiences.
Because the main on-line music leisure platform in China, TME persistently leverages the superior useful resource integration, promotion and distribution capabilities to unlock the worth of music. Below this new partnership with Wave, TME additional extends protection of music companies to digital performances, creating a broader music ecosystem and making a borderless stage for musicians world wide, opening a brand new path of sustainable and long-term monetization mannequin, whereas additionally creating distinctive alternatives for growth and worth progress in China music business.
About Tencent Music Leisure
Tencent Music Leisure Group (NYSE: TME) is the main on-line music leisure platform in China, working the nation’s extremely widespread and revolutionary music apps: QQ Music, Kugou Music, Kuwo Music and WeSing. Tencent Music’s mission is to make use of expertise to raise the function of music in individuals’s lives by enabling them to create, get pleasure from, share and work together with music. Tencent Music’s platform contains on-line music, on-line karaoke and music-centric stay streaming companies, enabling music followers to find, pay attention, sing, watch, carry out and socialize round music. For extra info, please go to ir.tencentmusic.com.
Wave creates interactive digital leisure experiences for artists and music followers to attach worldwide. The corporate harnesses cutting-edge broadcast expertise and real-time gaming graphics to rework any artist into their very own digital avatar, who can carry out stay; permitting followers to get pleasure from and work together with them in a digital world.
Wave live shows are distributed throughout all main platforms, together with YouTube, Twitch, Fb, Twitter, digital and AAA gaming channels. So far, the corporate has hosted greater than 50 Wave occasions for numerous popstars, DJs and artists together with The Weeknd, John Legend, Tinashe, Imogen Heap, REZZ, Galantis, Jean-Michel Jarre and Lindsey Stirling, performing for hundreds of thousands of viewers world wide.
Wave was based by music and expertise veterans Adam Arrigo and Aaron Lemke, whose expertise consists of supporting the design and growth of main music and gaming apps together with the Rock Band sequence and Dance Central sequence. The corporate is predicated in Los Angeles, CA. For extra info, go to https://wave.watch/.
Protected Harbor Assertion
This press launch incorporates forward-looking statements. These statements are made beneath the “secure harbor” provisions of the U.S. Non-public Securities Litigation Reform Act of 1995. Statements that aren’t historic info, together with statements concerning the Firm’s beliefs and expectations, are forward-looking statements. Ahead-looking statements contain inherent dangers and uncertainties, and numerous elements might trigger precise outcomes to vary materially from these contained in any forward-looking assertion. In some circumstances, forward-looking statements will be recognized by phrases or phrases akin to “might,” “will,” “anticipate,” “anticipate,” “goal,” “intention,” “estimate,” “intend,” “plan,” “consider,” “potential,” “proceed,” “is/are more likely to” or different comparable expressions. Additional info concerning these and different dangers, uncertainties or elements is included within the Firm’s filings with the SEC. All info supplied on this press launch is as of the date of this press launch, and the Firm doesn’t undertake any obligation to replace such info, besides as required beneath relevant regulation.
Media Relations Contact
Tencent Music Leisure Group
Edmond Lococo, ICR Inc.
E-mail: [email protected]
Metro Public Relations
SOURCE Tencent Music Leisure