DURHAM, N.C., Sept. 30, 2020 /PRNewswire/ — commercetools, the next-generation commerce software program firm, and Fluent Commerce, a cloud native software program firm offering distributed order administration, are working with model funding platform Go Global Retail to rework the e-commerce expertise for widespread indie model ModCloth. With its new e-commerce answer in place, ModCloth can publish new merchandise in real-time, deliver distinctive experiences to its clients and make buying extra handy than ever.
One yr after buying ModCloth from Walmart, Go International Retail is targeted on returning the favored model to its indie roots and reconnecting with its customers. To do that, the corporate launched a know-how transformation to rebuild the shopper expertise from finish to finish, together with a model new e-commerce expertise from commercetools and extra refined order achievement with Fluent Commerce that will take them into the longer term – quick. The answer for ModCloth is being delivered and applied by devgurus, lately acquired by international digital transformation chief DMI.
“The way forward for e-commerce is headless, API-driven and microservices-based, which is what we’re getting with commercetools and Fluent Commerce,” stated Thoryn Stephens, CTO and companion of Go International Retail. “After we acquired ModCloth, we acquired a number of technical debt. We knew we wanted a extra agile commerce know-how to offer ModCloth clients the choices and customised experiences they’ve come to count on and repay our model promise of empowering and uplifting ladies.”
Go International Retail discovered the answer for ModCloth from the MACH Alliance (MACH stands for Microservices primarily based, API-first, Cloud-native SaaS and Headless), which was launched in June 2020 by commercetools and others to assist enterprises undertake and adapt the perfect and most agile techniques, processes and abilities to show their digital practices into enterprise differentiators.
“The MACH Alliance brings us the most recent and best know-how and interoperability to turn out to be a extra versatile, modular and digitally international firm,” stated Stephens. “With the re-platform, we decreased our time to market dramatically whereas bettering general operational effectivity, transferring from intermittent code releases to 3 to 4 releases a month. Within the trend tech enterprise, we imagine know-how ought to allow and never prohibit, and that drove the swap.”
Go International Retail plans to take the profitable new e-commerce strategy it’s utilizing for ModCloth and roll it out to its different trend manufacturers.
“We needed to implement not only a mannequin or a know-how however a digital playbook in order that we might have a standardized however versatile strategy that each one of our manufacturers can leverage,” stated Jeff Streader, Founder and Managing Director, Go International Retail. “We wish to name it the ‘Nice American Digital Transformation’ that we’re serving to deliver to the retail business.”
commercetools is the world’s main platform for next-generation B2C and B2B commerce. To interrupt the market out of being restrained by legacy suites, commercetools invented a headless, API-first, multi-tenant SaaS commerce platform that’s cloud-native and makes use of versatile microservices. Utilizing fashionable growth constructing blocks in a true cloud platform supplied by commercetools, clients can ship the perfect commerce experiences throughout each touchpoint on a big scale.
commercetools has places of work throughout the US, Europe, and Asia Pacific, with headquarters in Germany. Since its founding in 2006, commercetools software program has been applied by Fortune 500 firms throughout industries, from retail to manufacturing and from telecommunications to trend.
Extra info at commercetools.com.
About Fluent Commerce
Fluent Commerce is a cloud software program firm targeted on distributed order administration for omnichannel retail. The Fluent Order Administration Cloud Platform is cloud native, totally managed and code-free. It contains the important parts for unified commerce: Distributed order administration, in-store tooling, stock & location administration, customer support, achievement optimisation and reporting. This allows retailers and types to quickly drive up income, drive down prices, and win the comfort battle.
Fluent Commerce works with international and regional manufacturers resembling JD Sports activities, Samsung, eBay, Woolworths, Goal and French Connection. For extra info go to www.fluentcommerce.com
Be taught extra at: www.fluentcommerce.com.
VP/Head of Americas Advertising, commercetools
E: [email protected]
E: [email protected]